Chapter 528: 533

"Why? Who can give me a statement."

Mordor, the headquarters of Jiangnan group, Yang Wuchan asked coldly.

After more than a year of preparation, the "Tiao Tiao long children's clothing", "Tiao Tiao long toys" and "Tiao long mother and baby products" have been officially combined into the brand product lineup of the "Tiao Tiao long" franchise store.

Brand promotion, product design and raw material processing have invested a lot of capital!

It was originally full of confidence, but after the "jump dragon" press conference, the "jump dragon" franchise stores in first tier cities across the country opened, but the effect was not very good and the response was mediocre.

"Li Kun, you are responsible for brand promotion!"

Yang Wuchan turned his attention to Vice President Li Kun, the actual executor of the "jump dragon" project. I used to feel that this man was ok, at least he had some ability, but now I'm particularly unhappy.

"President, long Tiao's brand influence itself is not high, and the positioning price is high, which can't be accepted by middle and low price consumer groups. Now we can only try to do activities and adjust the price down to see if it can improve."

After a little pause, he said calmly, "in fact, I'm not too optimistic about the project of 'Dragon jump'. From the perspective of acceptance, only making children, infants, mothers and toys is not suitable for the pandemic trend at all, far from the speed of promoting adult clothing, shoes and hats.

Moreover, the initial investment is too large, the problems such as materials, design and OEM are too harsh, the price is high, the profit is low and the brand influence is poor, so... "

Both inside and outside are accusations against the "dragon jump" project.

Yang Wuchan frowned and fell into silence.

"President, in fact, I think we have done nothing wrong. First of all, although the franchise store has invested too much money in advance, it has entered the public view. It is no longer just a 'virtual brand' and takes the online sales route. Although it is difficult to do physical stores now, the more this is, the more it can represent the display of the brand strength of 'jump Dragon'. After all, shopping, even if it is not easy Once or twice a month, everyone must go out.

Our brand "Tiao Tiao long" has opened its own counters or exclusive stores in almost all front-line and above urban landmark shopping malls.

On the premise that the quality is absolutely not picky, the price has been difficult to adjust. "

He Fang, the "dragon jump" brand business specialist and deputy manager of the marketing department, couldn't help but say.

Li Kun's face was a little ugly. Unexpectedly, a deputy manager of the marketing department who had just been promoted dared to directly confront himself. Didn't he dare to say more when he didn't see Yang Wuchan.

He thinks that no one knows the current situation of "dragon jump" better than himself, and only he can bring "dragon jump" back to life.

"He Fang, what does that mean? I did wrong and said wrong?"

He Fang looked at Li Kun and his heart beat faster than before. He said expressionless, "Mr. Li, you misunderstood me. I didn't say who was right or wrong. I just think there is nothing wrong with longtiao, whether it is investing in a franchise store or ensuring quality. After all, the customers of 'longtiao' are children. If we don't put quality first and can't fully trust consumers, what about the brand?"

"You know a fart brand!" Li Kun scolded in the conference room.

He Fang stayed for a moment, and her eyes turned red. She talked about things on the matter. It was just a problem in her work. She didn't say anything wrong. Why should she scold herself and attack her personally.

With tears in his eyes, he said stubbornly, "I really don't understand, but I think the president's strategy is right. He adheres to quality and gives back the best quality to customers. Only when" Tiao Tiao long "has a brand and a future."

"Is there any mistake in the strategy of President? It's not your has the final say. First, don't mention whether the president is wrong. You are questioning me now!" Li Kun was very angry and shouted at it.

Yang Wuchan said coldly, "is it wrong to question you? Li Kun, you regard the company as a place and don't allow others to question?"

Li Kun's face changed and the meeting room became quiet.

"President, what do you mean by this?" Li Kun looked directly at Yang Wuchan.

Yang Wuchan said plainly, "I invited you to build the brand of 'Dragon jump', not to let you do it against me. If you recognize the brand of 'Dragon jump' and dragon jump, you should be honest and review yourself first. If you don't want to do it, leave me and get out!"

Li Kun smiled angrily: "leave? Yang Wuchan, Yang Wuchan, you are too overbearing. You know, Jiangnan group is a listed company. I also signed an employment contract with the company. If you let me leave, I will leave? Should you give me an explanation?"

After a little pause, he smiled and said, "it's OK to leave. 50 million compensation can't be less!"

"Statement?"

Yang Wuchan suddenly smiled and said lazily, "OK, don't you want me to give you an explanation? Then I'll give you an explanation!" he looked up at the person in charge of the conference room and said, "call the police station. During his tenure, Li Kun embezzled and accepted bribes, misappropriated public funds, and traded his powers, amounting to tens of millions."

Turning around, he looked at Li Kun coldly and said, "don't you want me to give you a statement? How about this statement? It's still 50 million, and you're not afraid to support yourself?"

Li Kun's face changed again and again, and soon smiled and said, "president, I was confused just now. Really, you see, we have something to say in private. There's no need to make it like this, right?"

"Do you know what I used to do?" Yang Wuchan asked calmly instead of answering Li Kun's words.

Li Kun was stunned, shook his head and said he didn't know.

Yang Wuchan said, "I used to release wolves. What I disliked most was the 'white eyed wolf'. I didn't know how to be grateful for giving him meat, but I also bit you. Often, I told people to peel off the skin alive, then put it in the oil pan and fry it, but I won't die for a while."

The people in the meeting room listened and felt cold behind their backs. The whole person was cold!

"I've seen a lot of villains like you. Originally, it's OK to be obedient, but you're still ready to bite." Yang Wuchan said to himself, waved and ordered, "take the people down and hand them over to the judicial authority in a moment."

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There is no room for Li Kun to explain. For this kind of white eyed wolf, don't mention any opportunities. Even if you give him a chance and let him go today, he won't be grateful to you.

Li Kun was taken away by the security guard and the meeting room was quiet again.

Yang Wuchan continued: "what He Fang said just now is very good. Quality is the foundation of a brand. Moreover, our users are still children and children. We don't want to lose quality and safety. We don't want to do the best. We just want to have a clear conscience and be right for any mother and any child who uses our products."

After a little pause, he frowned and said, "but now in the market, he is not optimistic about our products, even you yourself. This is what I am most worried about. It's strange that he can afford a brand that doesn't even have self-confidence in himself!"

"Who of you present has children?"

Seventy percent of the people in the conference room raised their hands.

"Who has children under the age of ten?"

About 30% of the people in the meeting room raised their hands!

"Would you like to let your children use the company's products?" Yang Wuchan asked.

"Yes!"

Everyone spoke because the price of "longtiao" is high, and the brand influence can only be regarded as the middle and lower reaches, and the popularity is not high. However, the quality of any products under "longtiao", whether children's clothing, shoes and hats, or toys, is the best in the market, which makes people feel at ease.

Yang Wuchan smiled and said: "I'd like to. Everyone knows that my son is not yet one year old, but the products he uses are all products of our company, clothes, toys, and even spoons and bowls for learning to eat by himself. At the beginning, I wanted to make some clothes and toys for my son, so that he can wear and use them safely!"

"The price of longtiao is not high compared with those international first-line brands, but our product quality is not weak compared with those international first-line brands!"

He Fang hesitated and couldn't help but say: "now the brand influence is not enough, which is already the most fatal weakness or disadvantage of dragon jump. It's not easy to improve the influence of dragon jump brand in a short time if it is close to TV advertising or print advertising.

But if we bundle the brand with the sensational news or events, we may get unexpected results! "

Yang Wuchan looked at her and said, "do you mean to put an advertisement for 'Dragon jump' in Yutou village?"

Pooh!

He Fang couldn't help laughing, but she soon covered her mouth and said goodbye to her smile. Now she knows who the president's man is. Tang long, the village head of Yutou village, is said to be a super tycoon worth tens of billions.

"If we can invite black scale Jiao to speak for Dragon jump, will we improve the popularity of dragon jump in a short time?" He Fang didn't say anything.

Let "black scale Jiao" speak for Dragon jump?

In Yang Wuchan's mind, it somehow emerged that his son Tang Qilin was wearing dragon jump clothes and playing with dragon jump toys, and the picture of black scale Jiao surrounded him.

Yang Wuchan hesitated and said, "I can call to ask, but I can't guarantee that Yutou village will be willing to let 'black scale Jiao' speak for long Tiao."

He Fang blinked: "president, in fact, it's not necessary for black scale Jiao to come out and advertise for us. As long as Yutou village agrees to authorize us to speak for the portrait of 'black scale Jiao'

Yang Wuchan thought for a moment and thought that the difficulty was not very high.

"You wait here first, I'll make a phone call, He Fang, you come with me!" Yang Wuchan said and walked out of his chair.

When asked black scale Jiao to speak for longtiao children's toy clothing company, Yang Wuchan did not directly ask Tang long, but called Zhang Xiue.

He explained the whole story, the quality of "dragon jump" brand products and the current crisis, and expressed his request to use the portrait of "black scale Jiao" for endorsement.

In the mobile phone, Zhang Xiue said with a smile: "yes, if it's convenient for you, you can also let black scale Jiao shoot an advertising film. It's not a big problem. The family is polite, but the price can't be too low because it involves the Yutou village company and the interests of the villagers. Well, about 50 to 80 million endorsement fees!"

"120 million, our company takes 120 million endorsements for black scale Jiao every year." Yang Wuchan said with a sigh of relief and a smile. It's not bad money!

Zhang Xiue smiled and said, "if you can't use those, just give 80 million. When you look back on the money, Yutou village will set up a 'black scale Jiao fund' to serve him."

Good to talk!

After Yang Wuchan hung up, He Fang asked, "president, how about Yutou village?"

Yang Wuchan smiled and nodded: "yes!"

"Great!" He Fang jumped up happily.

Yang Wuchan looked at her. She still knew something about He Fang's character and ability. After all, it was not short to follow him for half a year.

"In the future, you will be responsible for the 'Dragon jump' brand."

He Fang was stunned and said, "general manager, President, give it all to me?"

"Well, Li Kun used to be in charge of things, but now you are in charge!" Yang Wuchan nodded with a smile.

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