"Don't you think the price is a little expensive?" Tang Long asked after Chu Jiaoyang finished.
Chu Jiaoyang said, "the price is really not cheap, but the 'Taoyuan brewery' is also a very good target land. The factory buildings and skilled workers are ready-made. After buying them back, they can produce products with a little transformation."
Even if Tang Long doesn't make this call, Chu Jiaoyang has planned to expand to other drinks and wines.
And beer is a very good choice!
In China, beer market is very broad, but there are some regional characteristics. As far as liquor is concerned, the Dragon Wine Group has two brands, namely "Dragon Wine" and "Black Dragon Wine", and the subsidiary company "Baijiu Baijiu" group. "Tang Xiaolong liquor group" is a subsidiary of the liquor group.
Now Tang Xiaolong Baijiu group has launched the listing process, the valuation is up to twenty billion dollars.
In the domestic Baijiu market, Tang Xiaolong occupies twenty-four percent of the market share in the Baijiu liquor field, and occupies four percent of the high-end market.
However, the valuation of $20 billion is still a little scary!
Many experts in finance and investment are very optimistic about Tang Xiaolong liquor group. They think that the market value will definitely drop after the listing.
Some other domestic Baijiu brands are not so cheap as the Tang Xiaolong Baijiu group.
Tang Xiaolong Baijiu group has been fully prepared to spend two years from creation to the present, and can have the current sales volume, largely because of the "marketing" is in place, packaging can win the recognition of young people.
Of course, the quality of Tang Xiaolong's Baijiu liquor series is indeed oK. Even so, we don't think it can be worth twenty billion dollars.
One hundred and tens of billions of people's dollars. Is it really wrong to take money?
So Zhu Jiaoyang was also anxious. Tang Xiaolong Baijiu group took out thirty percent of its shares and raised six billion dollars.
What's the money for?
After money, how can Tang Xiaolong Baijiu group maintain steady growth in its performance and enhance its ability to resist risks?
These are the problems she has to worry about!
"Boss, my idea is that after the purchase of" Taoyuan brewery "in the name of Dragon Wine Group, we will operate the beer field separately, and after the listing of Tang Xiaolong liquor group, and then in the name of Tang Xiaolong Baijiu group, we will buy the beer company under the Baijiu group.
Tang Long could not help laughing. Zhu Jiaoyang's idea could understand that after the listing of Baijiu liquor group, all kinds of financial aspects would be strictly regulated, but Tang Xiaolong Baijiu group would also become very rich.
Baijiu Baijiu group's liquor business has become a bottleneck, and a new outlet is needed urgently. What is the large amount of cash flow left on the books of a listed company? Tang Xiaolong Liquor Group's liquor business has come to a bottleneck.
After Longzhi liquor group bought Taoyuan brewery, after packaging and publicity, it will be a "good asset". At that time, whether it is packaged and sold or bought shares, the price should not be cheap.
I'm afraid the wealth gained is not a small amount!
Under the capital operation, the interest space is very huge, so Chu Jiaoyang's vision is very long-term, and is not limited to the current acquisition of more than 100 million. He suffers losses in a short time. In the future, he still makes a lot of profits, which is enough to wipe out the current losses.
"What time can Tang Xiaolong Baijiu group go on the market?" Tang long wanted to ask.
Tang Xiaolong Baijiu group, Zhu Jiaoyang's face is gradually strong smile, this is her hand to hit the Jiangshan, although they are all played for others, but enough to make her proud.
"If there is no accident, it will be OK in mid June this year!"
Tang Long was a little surprised: "the progress is quite fast. OK, according to what you said, in the name of Longzhi liquor group, we will acquire Taoyuan brewery and officially establish Taoyuan beer company. Well, then we will set up a management team to operate the company alone!"
After a little pause, he continued: "after the acquisition is completed, I will ask Longzhi wine group to inject 1 billion into Taoyuan beer company for the development of the company."
The Dragon liquor group is rich. Although it does not necessarily have high valuation of Tang Xiaolong Baijiu group, Grandpa long Liquor Group has no intention of going public in the next ten years, and Tang Long is the sole shareholder with one hundred percent controlling interest, so the accounts need not be disclosed publicly.
No one knows how much money lies on the account of Longzhi liquor group. Those who are greedy for Longzhi liquor group outside can only watch.
After the acquisition of "Taoyuan brewery", it will be officially renamed "Taoyuan beer", and with this registered trademark, the newly established "Taoyuan beer" will operate completely independently in the name of a subsidiary.
As for the future, will Tang Xiaolong Baijiu Group buy it? That's the next thing. Even if it doesn't buy, there will be one billion of the injection of Dragon Wine Group. Plus the marketing team of Zhu Jiaoyang, it is estimated that the future development of Taoyuan beer will not be too bad.
After discussing the details, Tang Long and Chu Jiaoyang hung up the phone. Then Chu Jiaoyang summoned people and went to Taoyuan County nonstop.
Tang Long didn't expect that the chess pieces he accidentally saw would affect the pattern of the domestic beer industry!
There are three major beer groups in China, namely Shan Cheng beer, Qing Dao beer and Harbin beer group, and behind the three Baijiu group, there are foreign companies.
In addition, there are more than ten domestic beer brands, large and small. Almost every province and even city has its own brewery.
The brewing technology of beer is now very mature, so the fight over brands is quite fierce.
The "Taoyuan brewery" officially operated independently. After the establishment of "Taoyuan beer", it directly spent 100 million to print the "black scale Jiao" on the packaging, opening a new brand strategy.
Taoyuan beer has continued to appear in major supermarkets across the country, and its advertisements have also been on CCTV.
With the strong investment and the influence of "black scale Jiao", the sales volume has increased sharply.
You should know that "black scale Jiao" is not a casual endorsement for others. Now it is only cheap for "its own people". It doesn't matter. It's impossible to get the authorization for the portrait of "black scale Jiao" from Yutou village company.
Taoyuan beer enjoys a favorable climate, a favorable geographical location and a harmonious people. It can even get the portrait right of heilingjiao without spending money, but it doesn't do that.
Money, you still have to spend it, and your brothers should settle accounts clearly!
When Tang Xiaolong Baijiu Group officially went public, when it came back to buy "Taoyuan beer", the popularity and sales volume of Taoyuan beer had already occupied a certain market in China. Zhu Jiaoyang found that it was not possible to buy "Taoyuan beer" for one billion and eight hundred million dollars.
Even if she is willing to buy it, people's Dragon Wine Group, or Mr. Tang long, the big boss behind the Dragon wine industry, may not be willing to sell it.