They had no choice but to spend money on marketing. Otherwise, they would’ve had to spend more money anyway.
“We haven’t even earned back the money we invested in the beginning, and we’re already losing so much.” Qinghui pointed at his subordinates. “Look at how the stock price has fallen!”
“Tell me, what do we do now?!” Qinghui slammed the table so hard that it banged loudly. “Before we get off work today, you must give me a solution!”
Everyone was indignant. It was clearly Xiaoze who recommended Mingshu. Last time, when Xiaoze brought it up, you didn’t object.
Now, you’re blaming us.
“Everyone, get out. Gu Xiaoze stays!” Qinghui waved his hand to chase them away.
Everyone was scolded until they left, leaving Xiaoze standing nervously in front of Qinghui’s desk.
“I know. You were the one who chose Mingshu.” Qinghui stood up from the desk, took a few steps, and pointed at Xiaoze. “Because of your identity, they agreed to your proposal because they thought it was no big deal. I scolded them just now to save your dignity. Everyone knows that Mingshu was proposed by you.”
“But it doesn’t matter. No one expects her to really increase our sales if we endorse her. The important thing is that her image is positive and healthy, which is consistent with our brand tone.” Mingshu did a good job in this aspect.
There were no scandals around her, and her image was still considered healthy.
The title of an international supermodel could also improve their brand image.
“But look at this.” Qinghui was still angry, and he threw the report to Xiaoze.
Xiaoze caught the report that Qinghui threw and opened it. When he saw the content, his face changed in shock, and then his face became extremely ugly.
“Tupao didn’t look for Jiang Xun to endorse them. Jiang Xun just casually patted her running shoes, and Tupao’s shoes were sold all over the internet. All the platforms have run out of stock!” Qinghui was so angry that his fingers trembled, and he pointed at the report, “They restocked them yesterday, but because of this incident today, we became their stepping stone. The goods were sold out again, and they even increased the sales of their other styles.”
“If you hadn’t refused to invite Jiang Xun to promote the product because of your personal grudge, then we would be the ones who sold out today!” Qinghui pointed at Xiaoze, still angry for a long time.
Xiaoze pursed his lips tightly and pinched the report with his fingertips. He unconsciously pinched the edge of the paper hard.
“Xiaoze.” Qinghui seemed to have calmed down a little, and his tone softened a little. “In the future, the Gu Corporation will be handed over to you. Today, I’ll teach you the first lesson. Don’t put your personal grudge into your work.”
At this time, Qinghui had taught Xiaoze a series of things, as if he had forgotten that he also thought that it was no big deal to refuse to work with a small influencer.
As capitalists, did they not have the power to do as they pleased?
“Yes.” Xiaoze lowered his head and squeezed out the word with difficulty.
“As long as it can bring us benefits, no matter how much you hate her, she can be our friend. “Qinghui stared at Xiaoze. “Do you understand?”
Xiaoze pursed his lips tightly. After a few seconds, he said stiffly, “I understand.”
“Since you understand, you’ll be in charge of this matter,” Qinghui said. “Contact Jiang Xun and ask her to promote our shoes.”
“We just signed an endorsement deal with Mingshu. It’s impossible for us to add another spokesperson.”Qinghui curled his lips and said with some disdain. “Moreover, Jiang Xun is an influencer. Even though she has participated in two variety shows, she is still an influencer when she comes back. She is not worthy to be our spokesperson. However, the brand deal can still be arranged.”
“You are in charge of discussing this matter with Jiang Xun.” Qinghui emphasized once more, “We must make up for our losses this time through the goods she sells. And let her help us promote our brand and restore our brand image. I found that her fans especially believe in her words. As long as she said it was useful, her fans would believe her. So, as long as she is willing to stand up for our brand, there is a high possibility that the brand’s reputation will be reversed.”
“Okay.” Even though Xiaoze was extremely unwilling, he still agreed.
Qinghui sent Xiaoze away.
Xiaoze returned to the office and looked at the report that Qinghui just threw to him. His mood became more and more depressed.