Chapter 1281: 1288

After a night of anxiety, Ren Jingxi got the first day's ratings of huanzhu gege the next morning.

This is mainly due to the fact that Jinshu media is also a data procurement partner of CCTV sofrey media research company established in the second half of the year.

Even if at the beginning CCTV sofrey was promoted by westrow system and participated in holding a small amount of equity, when the company started operation, Jinshu still became the first batch of partners of CCTV sofrey and signed a three-year data procurement contract.

As for the reason, smart people understand.

Do not understand, understand the people also very much hope that do not understand the people have not understood.

In addition, the ratings of huanzhu gege are 31%, 23%, 27% and 24% respectively for Beijing, Shandong, Jiangsu and Guangdong TV stations, which are limited to the reality of China's TV market at this stage.

After analyzing the data, Ren Jingxi also found that this is very close to her recent promotion of the play in different markets.

Because of the most abundant resources and exposure in the capital area, the audience rating directly exceeded 30%. Shandong, though its hometown, has the lowest ratings due to the lack of channels and contacts.

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This also proves that the data of CCTV sofrey has considerable merits.

After all, even Ren Jingxi knows that a ratings survey organization can only be regarded as a start-up grassroots group, or even a bit like a second dealer. Because its own data collection system is not perfect, a lot of information is collected from relevant organizations all over the country, and then sold to the whole country through the tiger skin of CCTV.

Judging from the data in Ren Jingxi's hand, no matter how the data is obtained, it is obvious that he has used his heart.

Two episodes were broadcast, with an average audience rating of 26% in the province, which is a victory.

However, Ren Jingxi did not completely relax.

This opening is the result of her sparing no effort during this period of time. However, it is not known what the future trend will be,

It has happened too many times in the TV circle.

Therefore, on Tuesday, Ren Jingxi still spent half a day specially arranging the follow-up publicity of "huanzhu gege", mainly including the launch of "huanzhu gege", the popular newspaper articles and some drama reviews.

So another day passed.

The ratings of the four satellite TV stations on Tuesday were 36%, 39%, 37% and 35% respectively. All of them reached the threshold of more than 30%, with an average rating of nearly 37%.

And then.

On Wednesday, four satellite TV stations were 45%, 53%, 46% and 41% respectively.

The average audience rating of 46% in the province has successfully surpassed the popular "Kangxi Weifu private visit" during the summer vacation.

In terms of the rating statistics stage of Kangxi, CCTV sofrey has not yet been established, with an average rating of 45%, which is similar to the 90% rating of desire. After all, it is a relatively rough statistics and lacks authority.

Now, with the status of CCTV in this era, the average audience rating of the four TV stations in the province has reached 46% in the first three days of broadcasting, and it is still rising. Huanzhu gege has almost no suspense to lock in the 1997 TV series ratings.

TV series, of course.

The summer program is only broadcast on Jiangsu Satellite TV, and super girl, which has a rating of 70% in Jiangsu Province, is also included.

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In any case, it took only three days for huanzhu gege to replace Kangxi Weifu private visit as the annual champion. This time, without any effort from Ren Jingxi, a large number of media began to follow up and report on it, which quickly spread its influence across the country.

Before the end of this week, a large number of local TV stations began to catch up with Ren Jingxi, hoping to buy the follow-up broadcasting rights of the TV series. Even CCTV showed a strong interest.

CCTV also wants performance.

This year's two hit dramas, "Kangxi Weifu private visit" and "huanzhu gege", CCTV has a chance to win, but they all regret to miss, which is really a mistake. Although it can't get the first round broadcast right, who can make CCTV great? Which domestic TV station can have a wider coverage of CCTV?

Therefore, as long as we can get the right to play, we will certainly have another round.

Here we will also talk about the sub round broadcasting system of China's TV drama industry.

Both now and in the past, the period from 1997 to 1998 was a watershed in China's TV industry.The core sign is that the main stations of each province log in to the satellite, and a large number of satellite TV appear, and the cable TV network relying on the satellite is also rapidly popularized. Moreover, the continuous promotion of the policy of separation of production and broadcasting, the continuous deregulation of TV drama supervision, and the establishment of CCTV sofrey, a ratings investigation organization, have all promoted China's TV industry from state-owned monopoly to market-oriented operation.

In recent years, China's TV industry began to explore and improve its mature one round, two rounds and network broadcasting mechanism.

Just like this time's huanzhu gege, Ren Jingxi signed up for the first round of broadcasting, which is quite different from the previous round of TV series broadcasting many years later. On the contrary, he prefers Hollywood's meticulous distribution strategy of maximizing the benefits of broadcasting on a time basis. In fact, many of the operations of the brochures department are also learning from the experience of the American media industry.

In detail, the first round of contracts signed by the four major satellite TV stations does not mean that they can only be played once.

Three, to be exact.

It includes a premiere of the night's Golden Show and two replays of the midnight show and the day show respectively.

At this stage, many TV stations usually buy out the copyright directly, or at least for a few years. Under the industry environment, Ren Jingxi has done a project so carefully. It's no wonder that the four TV stations almost abandoned because of too much trouble.

If it wasn't for the pleasant cooperation between the two sides, the deep background of a woman, and the exploration from state-owned monopoly to marketization at the present stage, all TV stations would be more willing to try new strategies, Ren Jingxi would not have been able to negotiate this business at all.

After all, it was a deal.

Perhaps, it will inevitably form a case of being copied, which will make the Chinese TV industry move in a different direction.

That's the end of the story.

Let's talk about revenue.

At the beginning, in addition to Ren Jingxi's own plan, the four companies jointly offered 350000 yuan for each episode to buy out the two-year broadcasting rights, with 26 episodes, totaling 9.1 million yuan, which can make Ren Jingxi achieve more than 100% return.

In contrast, according to the latest program with floating ratings, the average ratings need to reach 20% of the more popular ratings in order to recover the cost. On this basis, for every extra point in the audience rating, huanzhu film and television company can get an additional 5000 yuan in advertising, which also requires huanzhu gege to reach the 45% annual ranking of Kangxi to get the same return as the buyout of the four major satellite TV stations in two years.

It seems to be both frustrating and uneconomic.

However, if you choose to sell out, after 9.1 million yuan, no matter how many times the four satellite TV replays and how much advertising money they earn in two years, it has nothing to do with huanzhu film and television company.

Now it's just three shows of one premiere, two replays.

With the current average audience rating of huanzhu gege reaching more than 50%, according to the estimated average audience rating of 55%, the total advertising revenue of huanzhu film and television company is just 9.1 million yuan when it is played three times in one round. Excluding the production cost of 4.5 million yuan and Ren Jingxi's recent additional marketing expenses of 300000 yuan, the net income before tax reaches 4.3 million yuan.

For a phenomenal New Year's top drama, compared with the two-year buy it now price, the profit is just an appetizer.

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