Chapter 445: 446

At the end of the press conference, the application store and online payment functions of igrit portal were officially opened.

Simon's afternoon schedule is mainly about e-commerce.

It's just that the software and game content resources of ystore at the present stage will eventually become thinner.

In order to promote the application of ypay tool, igritte also cooperated with Compaq to launch an online purchase discount.

This is also the reason why compaq's executives specially promoted its "Internet computer" at the press conference.

Users can get a discount of up to US $300 by using a special credit card or activating their own ypay account through a point card and placing an online order to buy several types of Compaq computers.

Of course, when ordering online, users still have to pick up goods from offline stores.

In addition, AOL has also opened the ypay payment channel, so that users can directly pay the network fees of AOL account online. Moreover, users can also get a certain degree of discount by doing so.

These two supplements can greatly promote the enthusiasm of users to use ypay tools.

But that is not enough.

As a result, igrit decided to start another e-commerce plan ahead of time. For this reason, igritte has registered a subsidiary brand in advance - Amazon.

Due to the need to coordinate supply, warehousing, logistics and other issues, ypay also needs a certain test time. Amazon online mall did not release the two products at the same time, but planned to open in January next year.

Although westero has a strong advantage in audio-visual entertainment.

However, this time, Amazon online mall will still focus on book sales in the early stage of development, which is also a decision made by Simon after careful consideration and referring to a lot of information in his memory.

At present, e-commerce is still in its infancy. It is not even budding. Apart from Simon, other people have no similar cases to refer to. Therefore, we need to take a steady development path.

Selling books through the Internet has great advantages over other commodities.

On the one hand, at this stage, most of the users who access the Internet belong to the social elite group of the middle and upper classes. These people have a higher level of education and are more inclined to buy books for daily reading, which has a consumption base.

On the other hand, online shopping malls can provide far more books than physical bookstores. Even the largest physical bookstores can only provide tens of thousands of books, while online shopping malls can provide hundreds of thousands of books for users to choose from.

Plans for Amazon's online mall were discussed until five o'clock in the afternoon.

In a conference room at igritte's headquarters, other executives scattered, and Simon finally called out Tim Berners Lee, Jeff Bezos and Carol Bartz.

Instead of sitting down at the table, Simon leaned against the edge of the table and looked at the projection screen in the conference room. "There are still some things to discuss with you. I'm afraid you'll be late for work."

Even if Simon didn't stop them, it was hard for them to get off work on time.

When the female assistant operates on the computer connected to the projector for a moment, a tree diagram of igrit's current business products appears on the screen.

Tim Berners Lee and the three of them looked at it together.

This tree chart is different from the three people's daily ideas. If the company is divided according to the "mountain top" of Jeff Bezos and Carol Bartz, the second level of the tree chart should be two branches.

In front of us, there are three branches at the second level: network services, portal websites and e-commerce.

Further down, there are more branches of portal websites, including e-mail, news and information, online games, online forums, search engines, and social blogs. The other two secondary branches have also derived a number of sub branches.

Tim Berners Lee, Jeff Bezos and Carol Bartz first thought of Simon's cool housekeeper, Alice Ferguson, when they saw Simon suddenly show them this tree.

The development of the ystore system has always been the personal responsibility of the housekeeper.

In fact, Alice Ferguson has been in San Francisco in recent days. Of course, she also attended today's press conference. However, this time, she did not go on stage to personally promote the project she was responsible for, but Jeff Bezos came forward.

Originally, Simon thought that he was going to officially push Alice Ferguson to the top. However, Simon asked about another thing: "Tim, Jeff and Carly, about this picture in front of you, what would you do if you gave up part of your business?"

After more than a year of rapid expansion, compared with most of the Internet companies in the same industry that have just started, igrit can be described as "giant".

Simon remembers that Yahoo had only 150 employees before and after it went public in 1995.By contrast, the number of employees of igritte company has exceeded 2300 at the present stage. Not only San Francisco, Los Angeles, Seattle, New York, Boston, Chicago and other cities have owned igritte's branches. In addition, igritte has begun to make layout in overseas markets such as Britain, Japan, Australia, etc.

On the tree diagram of the projection screen, the three branches and the sub branches at the next level are all in charge of the specific project teams of more than 2000 employees of igritte.

Because the ambition of igritte's team, only these 2300 people, is still unable to meet the expansion needs of igritte, so the company has been continuously absorbing relevant talents.

When they heard Simon's question, they were all stunned.

Does Simon think that igritte's scale is too bloated?

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After thinking about it for a moment, Jeff Bezos took the lead in saying, "Simon, I think igritte's businesses at this stage have great prospects for development and don't need to be streamlined."

Simon also nodded directly and said: "of course, in the short term, igrit will only continue to expand, because the Internet industry is a piece of uncultivated wasteland. We can plant the seeds we can think of on this land at will. However, you should know that the energy is too scattered, the result is often nothing to do well. So I hope you will focus on it from now on. "

Simon said, then motioned to the screen and said, "think it over."

Another moment of silence, Tim Berners Lee said: "Simon, I think it's hard to give up all kinds of business at this stage even in the future. Even if it's not easy to split it, it's just that the three major businesses of the company are completely covered in one account system. Users can use space leasing, e-mail and Internet through their e-mail accounts Almost all services, such as games, online forums, online payment and app stores, have very good business prospects according to the analysis of the company's marketing team. "

Carol Bartz also said at this time: "even if we really can't take care of all, we are confident that we will do the best in most of the services."

"Well, I'll tell you the result of my choice directly, and you'll think it over in private," Simon said, standing up from the conference table and looking forward at the projection screen. "I remember I said before that igrit's position should be a technology company, not a media company that produces content. Because with the expected user scale of the Internet industry, no one can meet the differentiated content needs of all people with the strength of one company. "

The three people all nodded slightly. They all remembered Simon's remarks in the memo and thought it was very reasonable.

However, because of the most eye-catching relationship between the portal website, now many media have positioned igrit as an Internet media company, and the concept of Internet media has gradually been hyped.

Simon knew the three people's thoughts and said: "igrit portal is just a guide website to guide users to obtain content in the early development of the industry. Once users are familiar with the Internet, they will no longer rely on the portal, or even resist the fixed content recommended to them by the portal. Therefore, what we should do is to establish a corresponding platform for other people to work in this field The platform produces the content that users need, and we get the corresponding service fee through the platform channel. YWS can provide a space platform for enterprise users; online payment can provide a payment platform for the entire Internet e-commerce transaction; search engine can provide a content retrieval platform for the Internet sites that have begun to break out; online mall can provide a trading platform for books, clothing, daily necessities, electronic products and other physical goods; social blog can provide a platform for Internet users Provide a platform to show yourself. Therefore, these five areas are what we should focus on. "

After Simon finished speaking, the three of them looked at the tree diagram again and found that many businesses of igrit would be marginalized or even abandoned if they followed Simon's idea.

For example, the news information that supports the largest part of the flow of igrit portal.

For example, very active online forums.

Even igritte's very popular email service.

A moment later, Jeff Bezos asked, "Simon, where's the app store?"

"In the future, the app store will be merged into the physical mall. Moreover, because of the 30% proportion of the app store, although we have an advantage now, there will certainly be competitors of the same type in the future. Large software or game manufacturers may also be more inclined to sell products on their official websites to avoid our percentage. The physical mall is different. Few brands build an online mall to sell their products, and most businesses are unlikely to have such strength. The sales platform we provide from payment to logistics integration has a strong moat advantage. "

"Payment system is a big problem," Carol Bartz said. "Simon, ordinary software or game manufacturers, can't support a payment system either. They have to find a universal payment tool. Our ypay can just do this. We can also use this advantage to force them to turn to the app store."Simon shook his head and said, "this will only lead to the emergence of a second payment instrument. You must know the aim alliance that apple, IBM and Motorola have just formed. "

Tim Berners Lee said, "Simon, don't you look down on the aim alliance at the noon cocktail party?"

"Of course I'm not optimistic, but that doesn't mean that our competitors in the future will lack prospects like aim alliance."

Jeff Bezos looked at the tree on the screen again for a moment and said, "Simon, what are we going to do next?"

Simon looked at Bezos admiringly, appreciated the pragmatic attitude of the executive, and said: "emphasis. Since we have decided to make these services the focus of igritte's future development, we must focus on them. Moreover, I can make one point now, because igritte involves too many Internet businesses. In the future, whether it is active or forced, this company needs to be split. In this case, I prefer to take the initiative to split step by step. "

Tim Berners Lee couldn't help looking at Jeff Bezos and Carol Bartz.

If igritte wants to split up, it must first tear down their two responsible departments.

The business they are responsible for is also the easiest part of igritte to split because of the different customer groups.

Simon also followed Li's eyes with a smile and said, "yes, the first step is to complete the separation of basic services and network services, which will be carried out before igritte's IPO."

All three were a bit surprised, and Carol Bartz subconsciously said, "before the IPO?"

"Yes," Simon nodded and said, "but don't worry, your contract won't change unless you volunteer. Even after the igritte split, according to the original agreement, you can get the equity reward of the two companies. "

With the continuous expansion of igritte, especially after Cisco and AOL went public one after another and broke through the market value of 10 billion US dollars, the three people have a strong sense that the five-year incentive agreement that Simon re drafted for them last year, which is expected to bring them 5% of igritte equity, may mean a huge fortune in the future.

Just according to the volume of Cisco and AOL, a 5% stake would be $500 million.

In this era, there are few people in the world who can become billionaires as executives.

Moreover, all three believe that igritte's potential is likely to be more than 10 billion dollars.

Simon is more aware of the development prospects of igritte. Only with the 5% equity of igritte, it will be easy for the three people to become 10 billion millionaires at the peak of the new technology wave in the future.

Simon, of course, is happy with that.

With the continuous development of the westero system, Simon is now even inclined to create a large group of multi billion people.

Even the employees of the whole westrow system should be treated much better than other companies in the same industry.

By doing so, we can not only cultivate the sense of superiority and cohesion of the employees of Westeros system, but also improve the executive power of the enterprise team of Westeros system, and finally build a powerful super business empire.

The three continued to discuss for nearly an hour, and Simon finally said, "Jennie will leave you a piece of information later. I hope that from now on, everyone will make adjustments within igritte according to the plan I just said. During this period, you can communicate with me by telephone or email at any time if you have any ideas."

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