Chapter 446: 447

With the two new product launches of igrit on October 14, there is a complete set of marketing plans involving the network, television, newspapers and other media platforms.

The following Wednesday, igrit also officially released a data.

The number of users accessing the world wide web in the United States has officially exceeded the 10 million mark.

Network users are usually based on their families. Of course, there are more than 10 million people who have access to the world wide web.

To be precise, it should be 10 million World Wide Web accounts.

According to the survey data of igrit portal, the average number of individual users involved in each world wide web account at this stage is 1.6. In other words, as of October 1991, the number of Internet users in the United States has actually reached 16 million, which is close to 8% of the total population of the United States.

Of course, the number of American families will not be 1.6. This is just a comprehensive statistic.

In the early 1990s, personal computers were still high-end electronic products. Even for a family of five, perhaps only one or two people could use computers, let alone a large number of single white-collar users with internet access.

However, it also means that with the existing 10 million World Wide Web access accounts, there is still great potential for users to tap.

16 million netizens, which has caught up with the average user size of the four major television networks in the United States, are also high-end social groups with strong consumption power.

As a result, the launch of ypay and ystore products took only two days, in fact, only 32 hours. Igrit announced that the transaction volume of ypay online payment tool exceeded US $10 million.

On the fifth day, igrit portal released a press release again, and the number of activated users of ypay reached 1 million.

A full week after the launch of the two new products, igrit also released a series of other exciting data.

The seven day turnover of ystore, the igritte app store, reached $28.39 million.

The number of seven day active users of ypay, the igrit online payment tool, was 1.53 million.

Because you can enjoy a discount of 98% to 95% according to different payment amounts, plus the convenience of online payment, the amount of AOL network fees paid through the ypay channel in seven days has reached $36.91 million, but the revenue in this week has exceeded 20% of AOL's previous monthly revenue in September.

In seven days, more than 18000 users directly bound their ypay account credit cards through the channels of Citibank and Bank of America.

Compaq's "Internet computers" sold 28371 in seven days.

According to the configuration, this computer can be divided into two levels of $3299 and $3799. According to the average price of about $3500, the sales of compaq's computer is close to an amazing $100 million in just one week.

Because it is an emerging industry, there is not much to compare with other data.

Therefore, the seven day sales data of compaq's "Internet computers" has attracted the most attention of the industry.

According to the statistics of industry research institutions, the global PC shipment volume is about 450000 units from October 14 to October 20.

However, Compaq sold more than 28000 computers in a single category, which is equivalent to 6% of the market share.

COMPAQ also announced later that the shipment volume of its full range of PCs was 69000, with a market share of 15.5%.

Only a month ago, compaq's latest statistics of market share barely reached 13.2%.

In other words, just this time, with the Internet marketing of igritte company, the market share of Compaq Computer increased by 2.3 percentage points.

Since the birth of apple in the 1970s, the competition in the personal computer industry has been very fierce.

Therefore, the 2.3 percentage point increase in market share is only a week, which is already a small miracle.

If we expect that this marketing will increase our market share by 2.3 percentage points in advance, other PC manufacturers will never miss this opportunity.

In fact, most of the brands at this stage, such as IBM, commodal, apple and so on, are the contact objects of igritte in advance.

However, because many details could not be discussed, these relatively old manufacturers finally gave up this opportunity. In the end, only Compaq and igrit reached a cooperation agreement.

The sales volume of a single category of computers is close to 100 million US dollars in seven days. The deposit generated through ypay channel is only 5.56 million US dollars. Of course, the discount cost of 5.56 million US dollars is borne by Compaq.

What igritte got was a $15 million advertising contract.

The contract lasts for one quarter from the beginning of October to the end of the year.According to the sales data of Compaq computers in the first week after the release of ypay and ystore, the return brought by the $15 million customized advertising contract far exceeded compaq's expectation.

Many technology brands have been advertising to igritte portal for more than a year, but the amount of money in the past was not too large. The reason why the marketing cooperation did not come to an end this time is that igritte's offer of up to US $15 million.

Although, most of the revenue of igrit is invested in the marketing of the company's brand.

However, at the beginning, many manufacturers still think that they have already borne the preferential fee by adopting the way of brand cooperation, and igrit has obtained the promotion of ypay tools, which is killing two birds with one stone. Therefore, it is very unreasonable for igritte to ask for huge advertising expenses.

Now, no other manufacturer thinks that way.

Of course, the plan given by igritte is not only to simply sell compaq's "Internet computers" through ypay channel, but also a whole set of advertising plan that lasts for one quarter on the whole platform.

With the success of this cooperation between igrit and Compaq, other technology brands have begun to contact with igrit one after another. Damen also personally called Simon to discuss the online marketing of the windows 3.1 system to be released next year.

More than half of 1991 has passed.

For the field of new technology, the rapid growth of igrit in the past half year is obvious to all.

Not to mention the others, only 10 million users of the world wide web access, through each user's $10 IE browser installation cost, has brought about $100 million in revenue for igrit.

Because many operators are promoting free trial activities, even if users do not become regular, operators also have to pay for the installation of IE browser.

As a result, the software actually generated $137 million in revenue for igrit as of mid October.

Carol Bartz is responsible for the formal integration of igritte network services for YWS. In the previous three quarters, due to the rapid growth of World Wide Web sites, and through server leasing, tool software and website solution sales and other products, igritte has brought a total revenue of US $86 million, and the annual revenue of this part of business is expected to exceed US $110 million.

Considering compaq's huge advertising orders of US $15 million, the advertising revenue of igritte portal in 1991 also reached US $61 million.

This part of revenue seems to be less than half of the revenue brought by an IE browser software. However, with the great success of this marketing cooperation with Compaq, the advertising business of igrit portal undoubtedly has greater growth potential.

You know, the sale of IE browser software is basically one-time.

You are reading story Hollywood Hunter at novel35.com

According to the agreement, the Internet Explorer software installed by users is guaranteed to be upgraded free of charge for 3 years.

Simon's plan is to promote the free Internet Explorer in a few years.

This is mainly due to antitrust considerations.

Igritte portal is the fixed homepage of igritte company's IE browser software. At present, igritte does not even give users the right to change the homepage.

In a short period of time, as a guide website to guide users to surf the Internet, no one felt that it was inappropriate.

But it's not.

After a long time, someone will definitely react.

I've paid for this software, so I should have the right to customize my home page freely.

Even if users do not respond, other Internet companies in the industry will understand how much monopoly advantage igritte has in this respect, so they will definitely jump out and raise objections.

If Internet Explorer is free, igritte will have to bear much less pressure.

I provide you with free software, you should enjoy the default home page and other convenience.

At most, igritte can make some concessions in the future to allow users to change the IE browser home page.

However, the default home page of IE browser software is destined to be igritte portal and igritte search engine in the future.

Any industry, if it can't produce sustainable commercial benefits, can't develop and grow.

Igritte has proved the feasibility of its YWS products and portal advertising business. This time, the success of ypay tool and ystore once again confirmed the broad business prospects of the Internet industry. All kinds of capital and traditional business giants have begun to further increase investment in the Internet industry.

Then, some problems are inevitable.

Now the most popular World Wide Web, the core patented technology is basically in the hands of igrit.

Although on the surface, igritte maintains a very open licensing attitude, as long as it is not a fool, we all know that igritte will definitely use its patent barriers to limit the development of its competitors.In fact, Simon himself would not deny that, of course, igritte would.

It's not normal not to do that.

Now, igritte has taken the lead in many aspects, such as server leasing, portal website, online payment, e-mail and so on. Unless igritte takes the initiative to open the core patent technology authorization, other enterprises will not be able to get involved in these fields.

Igritte has basically completed the most successful Internet business models in Simon's memory.

Then, if you want to completely bypass the patent barrier of igritte and compete with this company, other enterprises may only promote other basic network technologies.

Of course, there are other types of network protocols in this era.

However, after a tour, other enterprises have to admit that other existing network technologies can't compete with the already mature world wide web.

Simon westero has been devoting himself to the research and development of World Wide Web technology since more than two years ago, which is a time advantage that other enterprises can't catch up with. Moreover, protocols or languages such as HTTP and HTML are undoubtedly more suitable for the development trend of the Internet for those who have used the world wide web platform.

In addition, igrit has also launched the relatively popular Internet image format, sound format and JavaScript scripting language.

Not only these most basic technologies, igritte company has also completed the development of related application software, such as IE browser, which is the most popular one. Other relatively professional software such as web design or website management, as well as complete web site solutions, can't be caught up by other manufacturers in a short time.

Even if we start to catch up from now on, however, the world wide web technology will certainly not stop.

Moreover, once there is a business opponent threatening its position, igrit is likely to build more technical barriers on the way to catch up with other technologies.

Since we can't catch up, if we want to get involved in the Internet industry, we can only seek the authorization of igrit.

Igrit seems to be very open, but what if one day, when the company feels threatened by its competitors, it forcibly stops authorizing?

This kind of thing is common in the technology industry.

Even if a company whose technology licensing has been suspended wins a series of lawsuits and regains revenue, if the lawsuits last for several years, a company will lose its vitality after all.

Simon has been aware of this problem since the beginning of this year.

With the success of ypay and ystore products, the industry began to pay more attention to the emerging Internet industry. He also realized that some problems became more and more urgent.

The Internet must be an open platform, only in this way can it attract enough enterprises and users.

Although igritte has set foot in most of the most successful Internet business models in Simon's memory, this industry is destined to have too much potential to tap, and human creativity is endless.

However, the problem now is that many people are worried about whether igrit will use its patent and technology advantages to suppress its competitors.

It's certain to beat down the competitors.

However, for the sake of the rapid development of the whole Internet industry, Simon understands that it is not wise to use patented technology to do so.

In order to dispel the concerns of many people in the industry at one time, after repeated discussions with several senior executives of igritte, Simon finally made a decision to completely release the core patents related to the World Wide Web held by igritte, including HTTP and HTML technologies, as well as related technologies such as image, sound and JavaScript scripting language.

In the proposed plan, these patents will be put into a non-profit World Wide Web Alliance Foundation. Internet companies will no longer need to seek license from igritte to use these technologies in the future.

Some things always spread fast.

As soon as the decision was made, the San Francisco Chronicle carried out relevant reports, which caught igritte's management by surprise.

After dismissing a middle-level manager of igritte who leaked the news, both Simon and the big three of igritte, including several other technology companies of westero system, immediately became the target of the industry.

Although a decision has been made, the specific list of patents that need to be opened still needs to be considered repeatedly.

For example, the e-mail related technology held by igritte is not intended to be opened in the short term, and igritte will certainly restrict other manufacturers from using the world wide web technology to develop browser software similar to ie.

However, in any case, it is a rare and big deal for the whole industry.

You can find story with these keywords: Hollywood Hunter, Read Hollywood Hunter, Hollywood Hunter novel, Hollywood Hunter book, Hollywood Hunter story, Hollywood Hunter full, Hollywood Hunter Latest Chapter