Rebirth capital madman

Chapter 568: 568


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Gao Xian understands what Willard Boucher is trying to do. He is only interested in the rolling financial resources brought by Sega, which plans to go public by taking advantage of the upsurge of the video game industry.

In this case, Gao Xian doesn't need to be modest for communication. Naturally, he goes on according to Willard Bucher's compliment: "the development goal I set for Sega is really not a simple electronic product sales company. Take the family video game console as an example, its goal is to become the living room and entertainment center of each family."

In places like the United States, which occupies a unique natural environment, the living area is generally very abundant, and the configuration of "living room" will not shrink. The family entertainment center has a practical operation foundation.

Gao Xian talked around this concept for a long time, which obviously knocked out the lessons prepared by Willard Bucher in advance, so that Willard Bucher subconsciously said something in his heart, "unexpectedly, there are so many ways for home video game function."

Gao Xian smiled. "In the eyes of many people, video game consoles are still difficult to be elegant and even associated with playing things and losing heart. However, just like some non mainstream music forms in early years, with the development of society, people's acceptance has increased. Naturally, they have great prospects and are enough to enter the house."

"Well, Willard, in order to cooperate with the roadshow of Sega's listing, I asked my subordinates to set up a Sega product experience hall in New York. If you have time, go to the scene with me to have a deeper understanding and determine the level and strength of bilateral cooperation."

I have to say that Sir Gao's eloquence has been better than countless carefully polished business plans. He fooled Willard butcher that he had no reason to refuse. He gladly changed his original work schedule and followed Gao Xian for a field visit.

It is worth pointing out that at this stage, there are still some articles to do based on home video game console. For example, Gao Xian introduced Willard Bucher to a cable connection technology called "composite terminal".

After decades in the "old script", it is well known that game consoles such as Playstation and Xbox transmit game pictures to display terminals such as televisions through channels such as HDMI connection lines; Now, this demand for data transmission is realized by a way similar to television receiving television program signals.

Specifically, the home video game opportunity is equipped with an RF modulator to modulate the data into a radio signal and send it out for the TV to receive on a certain channel. For example, in the United States, this channel is usually channel 3 or channel 4 of 66 to 72 MHz; In a book, this channel is usually the first or second channel of 90 to 102 MHz.

Obviously, this radio wave transmission mode will inevitably introduce "noise", which gives players the most intuitive feeling that the image quality of the game is damaged. Therefore, the "composite terminal" cable connection technology on the technical development route under the guidance of high string came into being.

"Composite terminal connection technology is not only limited to home video game consoles and televisions, but also can be used for home video recorders and televisions, which is expected to become a widely accepted standard in the market," Gao Xian concluded.

"You're going to use the popularity of home video game consoles to bring influence into the relatively formed and stable field of television." Willard butcher still has two brushes and sees the things behind it.

"Relying on technology alone, I'm sure I don't want to achieve such a goal. The operation similar to capital acquisition should be indispensable." Gao Xian doesn't hide his ambition. "I welcome the in-depth cooperation between Chase Bank and Sega, and the content is not limited to simple financial support. In fact, Sega's own funds are very abundant, and the reason for seeking listing is for greater development."

Sir Gao has made it very clear that chase bank would be too short-sighted if it only wanted to make a fortune by holding Sega's "original shares".

Of course, Willard butcher recognized the real meaning of Gaoxian, so he covered up his embarrassment and shrugged. "To be honest, before I had in-depth communication with Sir Gao, I really didn't think that home video game console could change from difficult to elegant to enter the house. After all, this product is different from personal computer, at least personal computer is stained with the edge of computer."

"Now, according to Sir Gao's careful planning, the video game industry really has long-term development space."

"Since we are not going to make a profit, chase bank is certainly willing to carry out in-depth and long-term cooperation with Sega in the way Sir Gao wants."

Gao Xian laughed with satisfaction. "In return, Sega will certainly not disappoint Chase Bank."

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Willard butcher nodded knowingly and asked curiously, "Sir Gao just mentioned that the future development of Sega will involve some acquisition operations?"

"Of course." Gao xianchengzhu explained in his chest, "the video game industry is still very creative. Sega can't guarantee that all its products occupy the commanding height of innovation, but it can do so through capital acquisition."

Gao Xian's words can be described as hidden murders. If others come up with more creative products than Sega, or threaten Sega's market position, Sega will wave the capital stick and kill each other at once.

"In addition, Sega can develop horizontally. For example, traditional toy manufacturers such as Mattel, after seeing the huge business opportunities in the video game industry, also join in. Under the increasingly fierce market competition, they can't stick to the last participant. If they are valuable to Sega, they can take the opportunity to acquire them."

Willard butcher tutted and said, "it's really difficult to get into the hall of elegance. Sir Gao sees very far on the chessboard of video games!"

"At the beginning, I thought that Sir Gao's investment in the video game industry would be like his investment in the personal computer industry. When the opportunity to maximize benefits came, he would decisively arbitrage out."

Gao Xian's eyes flashed an imperceptible color of playfulness. He didn't leave the PC industry. He had far-reaching considerations about selling Huanyu PC to IBM.

"By the way, when it comes to capital operation, Sega has just completed an acquisition over one book." Gao Xian changed the topic and said: "one book has an old film company called rihuo. Sega spent 15 million US dollars and buried 21% of its shares."

Willard butcher immediately asked with an open mind, "what is the value of this day's work favored by Sir Gao? Is it the reverse operation of Warner's acquisition of Atari?"

As an old film production and distribution company, rihuo has enough qualifications to be tied with Dongbao, Dongying, Songzhu and Jiaochuan Yinghua; However, since the 1960s, the vigorous development of the television industry has had a strong impact on the entire film industry, coupled with its own business strategy mistakes, the daily living performance has seriously declined; In the 1970s, daihuo began to live by making a large number of "pink films".

The so-called "pink film" is to achieve the effect of a world-famous characteristic "action film" in the "old script" decades later through some borrow shooting techniques.

It can be seen that daily life is reduced to what extent under the pressure of survival.

Therefore, for Sega's 15 million US dollars, daihuo hardly hesitated to "open the door to welcome guests".

However, Gao Xian is not satisfied with the shareholding ratio of 21%. He also wants more shares of rihuo.

Unfortunately, the chain of contempt is everywhere. Rihuo doesn't mind fishing for a Chinese capital to be a winner, but if Gao Xian wants to go further, rihuo will push and block.

Gao Xian also has an immediate solution to this, that is to find a thug from an American father. When the time comes, he will fan his mouth and live a thousand times a day.

Of course, Gao Xian must have a good reason to be so interested in making a living by "pink film".

"The best thing about the daily life with poor business conditions is that it has 428 cinemas in a book and has a considerable land reserve that is still not noticed, which can give me a good start for such investment." Gao Xian said slowly.

Willard butcher was slightly stunned. "Sir Gao's plan really surprised me many times."

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