Chapter 569: 569

With the deepening of communication, Willard Boucher began to understand that Sir Gao plans to make use of the resources accumulated by the "old" Sega in the United States and a book to make the "new" Sega make a big cake far beyond the imagination of the outside world, even not limited to video games and entertainment industry.

This made Willard butcher mutter that chase bank just wanted to make a quick sum of money under the upsurge, but how could it be more and more deeply "responsible" by Sir Gao?

The degree of observing Willard Boucher can be called a penetrating high string, and a military order was just thrown out. "In the information disclosed by Sega for the IPO, it has just mentioned that Sega's turnover target this year is US $800 million."

"Willard, I can give you a bottom line privately. I am confident that Sega's turnover this year will exceed US $1 billion, or even US $1.2 billion. If it can't be realized, I am willing to make up for the losses caused by Chase Bank."

Last year, that is, 1979, Sega's performance rose day by day. Especially in the recent Christmas sales season, Sega erupted like a volcano. The hardware products sold throughout the year, including family TV game consoles, arcades, handheld game consoles, plus supporting game software, peripheral development, and game licensing for other platforms, It generated a total turnover of more than $600 million.

One of Sega's commitments to investors for listing is that the turnover this year will reach US $800 million.

In Gaoxian's plan, this is enough to meet the current appetite of Wall Street. At the same time, it is also a mature and prudent move. At that time, it will overfulfil the task and create a market explosion point.

Now, Gao Xian tells Willard butcher that Sega can actually achieve $1.2 billion in annual turnover in order to stimulate each other.

In fact, as Gao Xian expected, Willard butcher's eyes lit up, as if his ass had been burned, and subconsciously adjusted his sitting position.

What is the concept of annual turnover of 1.2 billion US dollars?

This data is very easy to understand when it is put into the Fortune 500 list based on turnover.

By the way, we have just entered the 1980s. Many things, including the Fortune 500 list, are not exactly the same as what the general public will know decades later in the "old script".

Take the list of the Fortune 500 in the current sense. It was launched by Fortune magazine in 1955. This first list is ranked according to the annual turnover of the 500 largest industrial enterprises in the United States in 1954.

Taking advantage of its great success, in 1957, two years later, according to the same evaluation rules, Fortune magazine launched an international list - "the 100 largest industrial enterprises outside the United States"; By 1976, "the 100 largest industrial enterprises outside the United States" had expanded into "the 500 largest industrial enterprises outside the United States".

In other words, the most talked about list of the Fortune 500 is not the list of the global 500, and only includes industrial enterprises, not service companies such as finance.

Having made this clear, I went on to talk about the Fortune 500 list. According to the experience of previous years, American enterprises with an annual turnover of nearly US $400 million can be listed on the list.

There is no point in comparing Sega with those Big Macs such as IBM, Exxon, Mobil and general motors with a turnover of tens of billions of dollars in front of the Fortune 500 list. Intel, which is also affected by the space-time chaos of Gaoxian, is a good reference.

Benefiting from Gao Xian's "guidance", Intel's annual turnover must be higher than that in the same period in the "old script". In 1979, it was close to $500 million, which could be ranked in the top 430 of the Fortune 500; Sega can squeeze into the top 370.

If Sega achieves the annual turnover of US $1.2 billion promised by Gaoxian to Willard butcher this year, that is, 1980, Sega's ranking on the financial top 500 list is enough to jump to the top 250.

Standing at the height of Intel, which has become a big Mac after decades in the "old script", looking back, it seems a little incredible that Intel's turnover can't compare with Sega.

In fact, this just shows a characteristic of the high-tech industry based on the development achievements of semiconductors at this stage, that is, the application market is almost a wasteland. Whoever first caters to the needs of users will grasp the heaven given opportunity of the times to create heroes. The current popularity of video games is an obvious example.

As for the current Intel, it is not the Big Mac that controls the PC industry standards and provides a complete set of key solutions, but the better one among many parts suppliers.

"Sir Gao, aren't you kidding?" Willard Bucher made a move without a trace. "Sega wants to reach the turnover target of $1.2 billion this year, but it is equivalent to doubling on the basis of last year."

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Gao Xian laughed loudly, "Willard, I am in the business world. I value faith most. Of course, it is certain."

"In that case, can I have any choice but to believe in Sir Gao unconditionally?" Willard butcher laughed. The reason why he is happy is very simple. Banks, of course, like this simple and clear bet agreement with guaranteed income in drought and flood.

The high string carries the crystal cup containing red wine, cleverly blocking the color of playfulness in his eyes. He sneered at himself, "it's not so easy to get the benefits. Just be a gold medal hitter for me."

……

Obviously, Gao Xian dares to make such a big guarantee with Willard butcher. Naturally, he has enough confidence. In addition to mastering the general trend, there are many more specific measures available.

At the next Sega high-level meeting, including David Rosen, Hayao Nakayama and others, Gao Xian made a good arrangement.

Behoove to be listed is the first item of the conference. Gao Yi serves for his family. What he can do without doubt is nothing make complaints about it.

In fact, the participants were very optimistic about the prospect of Sega's listing, because Sega's performance was too dazzling in the Christmas sales season. Sega's family video game console undoubtedly became the most popular Christmas gift.

In summing up this process, which can be called the wind vane of the development of the video game industry, Gao Xian paid special attention to other peers who also benefited a lot during the Christmas sales season. For example, yadali, which ranks second in the industry, sold more than 300000 yadali 2600.

David Rosen explained: "yadali is exposed to the hot light of the big market. In addition, we have to admit that ray Casar, the CEO who used to sell shirts, is really capable in sales."

"Sega's sales channels are mainly Ruixia, who specializes in electronic products, as well as large retailers such as Wal Mart and Macy's department store. Atari has found another way to attract many convenience stores that can be called scattered, and even takes care of a lot in the collection link."

"This is trying to learn from Ruixia's successful model." Gao Xiansi cabled: "however, although this loose convenience store network covers a wide range, it is not as consistent as Ruixia, and the figures such as shipment may not be accurate."

"In this way, we also have a scheme to attract such retail terminals, but the premise is that the preferential promotion scheme can be boldly designed, but the products can not be sold on credit. Sega does not need to adopt the way of yadali to please the sales channel. We rely on the real attraction of excellent products to customers."

I know that once the unique game boom in recent years is faded, it will be the high chord of the great depression in the whole industry. While striving for market share, it is also fundamentally eliminating all kinds of hidden dangers.

David Rosen said tentatively, "as long as we can hit such sales channels as Atari and other competitors, we can achieve our goal?"

Gao xianle said, "yes, that's what we mean. Our sales channels are mainly Ruixia with thousands of large and small stores, as well as large retailers such as Wal Mart and Macy's department store."

The use of cruel means to suppress opponents is only an aid, and Sega itself should have excellent skills. This year, Sega will officially launch 16 mature family video game consoles and some supporting new games, such as puzzle games. After box games, elimination games will appear, and happy consumer music from "small clothes" will take the lead.

Gao Xian put forward new guidance on game software development: "If other game manufacturers seek the adaptation authorization of popular games from SEGA, we don't have to stick to the Sega game console platform to monopolize the game. Open cooperation is not unacceptable, but remember that the licensing fee should be charged at least three years at a time. If the other party doesn't even have such sincerity, let alone talk about it."

"As for the game development on Sega game console platform, we should well design a paid scheme to allow third-party game developers to participate. After all, Sega can't occupy all the game creativity."

David Rosen and Hayao Nakayama looked at each other and thought, "according to Sir Gao's idea, Sega simply doesn't give a living to peers who also make game console hardware."

At this time, Gao Xian said solemnly: "ladies and gentlemen, the upsurge of the video game industry has attracted the eyes of external capital and is attracting countless companies across the border."

"In such a competitive situation, Sega, the leader of the industry, has inevitably become the target of public criticism. There is no secret to the way to success. Especially this year is the key year for the company to be listed in the United States and a stock exchange. Big housework must be ready to fight all the time and be as fierce as a wolf."

"Specifically, I hope that Sega's turnover this year should not be satisfied with its commitment of $800 million for the purpose of offering services, but double to $1.2 billion. Sega should gallop freely on the Fortune 500 list."

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