Chapter 763: 763

Due to the inevitable intersection of business, such as competition and cooperation, Steve Ross is naturally no stranger to Sir Gao, but the development speed of Gao Xian and his status as chairman of the board of directors of Gulf western company still make Steve Ross feel a little strange.

In terms of seniority, Steve Ross and Charles bludorn belong to the people of the same era. Measured by the ruler of the Fortune 500, Gulf western company is dozens of positions ahead of Warner media. Even its relationship with Gulf western company has become a brother of the same level. Paramount, who is in the process of low-key rectification, is also thinking of expanding beyond Warner media.

Therefore, Steve Ross can't pretend to play games with Sir Gao. Steve Ross, who knows this well, focuses on why Gao Xian wants to meet him in private. After all, at everyone's level, time is precious and you can hardly do meaningless things.

After the female companion Courtney sell, who was brought by Steve Ross and looked like a little bird, left with Patricia hurst, Gao Xian took the initiative to solve the mystery to Steve Ross and ray Casar.

"Sega plans to launch a firm price war in the American market. I hope yadali can be psychologically prepared." Sir Gao directly opened the skylight and said frankly.

Upon hearing this, ray Casar immediately changed his face. Although Steve Ross was relatively calm, his face was not very good. He asked in a deep voice, "Sir Gao, is this a special declaration of war?"

"I'm not so boring!" Gao Xian smiled and waved his hand. "Sega decided to do this completely because of the situation. Warner won't be unaware that the home video game market is facing a crisis of life and death?"

Steve Ross was puzzled and turned his eyes to ray Casar.

In the business kingdom of Warner media, Steve Ross's management must have his own unique skills and characteristics. Generally speaking, he does not hesitate to encourage. Accordingly, the middle-level has great autonomy. Of course, if he carries the pot, he will be ruthlessly kicked out.

In this case, for Atari, Steve Ross's main concern is that as a subsidiary, Atari has contributed beautiful figures to the financial statements of the listed company of the parent company Warner communications. As for the specific operation of Atari and the dynamics of the video game market, it is absolutely impossible to gain insight.

Feeling that Steve Ross, the big boss, was looking at himself more and more fiercely, ray Casar, the CEO of yadali, couldn't restrain his fear. He thought quickly and said slowly: "Sir Gao said that the home video game market is facing a crisis of life and death. Does it mean that the low-end low-cost personal computers represented by kangmaoda and Texas Instruments are making an aggressive offensive?"

"It turns out that Atari has been aware of this crisis. It seems that Warner is really full of talents." Gao Xian smiled and deliberately praised, "in this way, it will be much easier. It is for this reason that Sega decided to fight head-on. It must not sit idly by and watch the market share that should belong to the family video game console be easily robbed by CommScope and Texas Instruments. They crossed the boundary."

"I specially told Mr. Ross this news, in addition to hoping to get Warner's understanding, I also hope warner can share a common enemy and unite with the outside world."

"Needless to say, Warner and Sega have a direct competitive relationship in the video game market, but the current situation is that the largest and most delicious cake in the North American home video game market is being divided by outsiders. If we can't focus on the overall situation and continue to fight internally, we will end up with a ridiculous and poor exit."

Instead of making a statement immediately, Steve Ross glanced at ray Casar again, meaning to ask, is this really the case?

Ray Casar could not hide his look of enlightenment. "Indeed, kangmaoda and Texas Instruments acted frequently and kept lowering the price of their low-end low-cost personal computers. On the surface, they fought a price war with each other. In essence, regardless of the outcome, they robbed the market share of home video game consoles."

Steve Ross finally said, "Atari also has well-selling personal computer products."

This seemingly endless sentence reminds Gao Xian that yadali and Sega are different and have many choices.

"Whatever." Sir Gao shrugged with ease. "I just told Mr. Ross in the situation where everyone needs to agree with the outside world, so as to avoid unnecessary misunderstandings. It would be better if we could reach a tacit understanding of common hatred."

Seeing Gao Xian's termination of this topic, Steve Ross finally fully understood that Sir Gao meant to say hello to this meeting. No matter how he responded, Sega will participate in the price war. Of course, if this meeting can reach a consensus with Warner, tacitly participate in the price war and resist comrade and Texas Instruments' attack on North American home e-games The invasion of the theater machine market is no better.

After another round, the game between Sir Gao and Steve Ross broke up.

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Overall, thanks to the absence of apparent conflicts of interest, the atmosphere of the meeting was good. Sir Gao and Steve Ross waved goodbye with a smile.

Patricia Hurst smiled and whispered: "the gift should be prepared in advance. Listen to Courtney sell, Mr. Ross should soon usher in" kangmaoda and Texas Instruments began to aggressively compete for the share of the home video game market, and Sega decided to join the war. If you retreat at this time, you will only have a dead end. " Ray Casar sorted out his thoughts, "yadali has transferred its production line step by step to Asia, including Xiangjiang, where labor costs are more advantageous, which can reduce some of the pressure of price war."

"Hardware alone is not enough, but game software is also needed to keep up. Fortunately, boss, you won the exclusive video game adaptation right of the film et alien, which has attracted enough attention from the market."

"It seems that it is very correct for me to emphasize that the" et alien "video game should be introduced to the market as soon as possible." Steve Ross said proudly: "in this way, the development of the" et alien "video game still needs to be accelerated. It must be on the market in a month and a half."

Seeing that the big boss gave a new death order, ray Casar almost raised his hand and gave himself a mouth. Just now I flattered myself. Why did I mention et aliens? Now it's good. Originally, the development time was extremely tight, but now it's two weeks less.

Ray Casar, who was in a complicated mood, became more and more cautious in his words and deeds. Finally, Steve Ross waved his hand, "all right, come up with a plan as soon as possible."

……

Steve Ross and ray Casar did things with great speed, but Sega's efficiency still exceeded their expectations. After a few days, Sega officially announced it.

The price of Sega's home video game consoles plunged to 139 US dollars. The video game cassette originally developed by Sega on its platform will be given a 60% discount for three months.

There is more powerful supplementary statement behind. If Sega is launching a new and awesome sales promotion, then the purchase behavior before can be compensated by the price difference. There is no difference between "buying early and enjoying the morning, buying at a discount".

Of course, careful people will notice that there are still many tricky things about the so-called price difference compensation. Whether to return cash directly or coupons, there is a lot of room for operation, but anyway, gimmicks are enough.

With such a leap, Sega smashed into the arena of the price war like a God, and the shock caused can be described as earth shattering.

First of all, and most directly, there is no home video game console, or low-end low-cost personal computer coveting the market share of home video game console, which can push the product price to $139, which is almost suicidal. Moreover, the price of game cards on the adaptation platform has also been greatly reduced, so that it is only about $10.

At the same time, the explosive advertising war also began.

Sega made no secret of laughing at the so-called "one machine with multiple uses" of low-end low-cost personal computers that came to seize the home video game market. From the perspective of personal computer products, it is no different from e-waste; from the perspective of home video game products, adaptive games are all shoddy, and you are using "bad money to expel good money" The way to destroy the home video game market.

Kangmaoda was the first manufacturer to respond. Its CEO Jack trammel announced the next day that the price of vic-20 PC in the product line would be reduced to $139, and other price reduction measures would be launched later.

Texas Instruments is a little passive, because its PC product line models are not as rich as kangmaoda. The early old models are not popular in the market because of design defects. Therefore, after the main model ti-994a was launched, it simply stopped production, and there is no competitive model corresponding to kangmaoda vic-20, while the Commodore 64 targeted by ti-994a has not yet moved.

But Texas Instruments also had to respond. Half a week later, mark Shepard, CEO of Texas Instruments, announced that the selling price of ti994a was reduced from 349 US dollars to 299 US dollars.

At this time, Atari also caught up. In addition to announcing a comprehensive reduction in the price of Atari 2600 product line, it also reduced the price of the 16kb memory version of Atari 400 of the lowest model personal computer from US $349 to US $299.

It is cruel for the four giants to go to war together. The first victims are the second-line and third-line shrimps. Before the result of the price war comes out, these manufacturers complain endlessly.

As for the yelling of the media, not to mention what big storms and waves have never been seen in the American market, but this kind of dragon and tiger struggle in the new market entangled with family video game consoles and personal computers is unprecedented, and it is almost going to kill red eyes.

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