Chapter 764: 764

This price war is destined to hurt the enemy by one thousand and lose eight hundred by itself, but the main battle side is ruthlessly strangling with the inherent experience of consuming the opponent first and relying on the market to make up for the loss. Anyway, the first to fall are those small companies with poor strength, which can't hurt themselves for the time being.

There is never a shortage of people of insight. Industry observers, media commentators and other elites from all walks of life can have the opportunity to give full play to their talents, express their views and analyze the pros and cons more thoroughly.

But one thing, sir Gao's mind, has not been completely guessed.

In fact, Sega is definitely the lightest one in terms of the degree of hurting the enemy 1000 and losing 800!

In terms of cost, most of Sega's hardware manufacturing and software development are completed in Asia, and the required parts and components are purchased from a relatively high-quality and low-cost supplier. Even Sega is ready to reduce the price of eight Sega family video game consoles to $99.

Gao Xian let Sega set the tone in media public relations. The price war was a battle of life and death. He had to fight and was forced to fight. Although he was ruthless, he could still stand on the commanding height of morality. In particular, he has been widely understood by shareholders and the investment community. If he is distressed about the loss of loss sale now, he will soon be excluded from the market.

However, Gao Xian's actual idea is that this price war comes at the right time and wants to be more tragic. Anyway, Sega is a listed company. As long as the loss is controlled within the "acceptable" range, it has its own "acceptable" solutions to digest, so as not to hurt the muscles and bones; At that time, the pattern of the whole video game industry will be reshuffled. Sega will be the leader if it goes bankrupt or leaves the market; In addition, valuable targets such as Texas Instruments, Warner and Mattel, which are dragged down by the price war, will enter a weak period.

Compared with Gao Xian's "initiative", other participants in this price war were coerced away by the situation. Of course, they think they have enough trumps. For example, Texas Instruments and kangmaoda rely on their own strong industry resources; Yadali believes in the ease between video game consoles and personal computers, and there are popular projects such as et alien video games.

Warner's calm mind can be more or less reflected in its CEO Steve Ross. This man is more impatient than Gao Xian and Patricia hurst, and has begun to prepare for his third marriage in his wonderful life.

According to the oral language "personal" commonly used when many successful businessmen in Xiangjiang learned English successfully and didn't want to answer questions from media reporters, the wedding was very personal, not a circle, or the circle level was not enough, so they had no chance to see each other.

In addition, the wedding was not held in New York, where the headquarters of Warner media is located, but in Los Angeles on the west coast of the United States, which may be higher, farther away and more free.

Because of the exclusive video game adaptation right of the film et alien, Steve Ross still owes Miss Hurst a favor. In addition, the bride Courtney sell and Patricia deliberately keep in touch, so Patricia Hurst is naturally among the distinguished guests, and Sir Gao is very naturally "taken" in the past.

Gao Xian is willing to take part in the fun, but he doesn't mean to curry favor with Steve Ross. He starts from pragmatism. First of all, this is a high standard social occasion; Secondly, continue to mix faces, and then contact when the time is ripe, so as not to be abrupt.

In fact, Gao Xian's thoughts about the wedding are almost mean. Steve Ross should seize the time to have fun. When yadali, who has contributed one-third of the income to Warner media group, falls into the abyss, does Steve Ross still want to be a groom? This kind of heart talk, high string, is not interesting to talk to Patricia hursty.

At this time, Steve Ross felt good about himself, which can even be described as wonderful. He smiled and sincerely thanked Sir Gao for coming. After all, in addition to the "civilized" recognition of identity, status and career achievements, successful people also need the "primitive" recognition of their charismatic ability as a man. How about being nearly 60? Spring is still here. Age is not a problem!

If Steve Ross is a Chinese expert like Michael Blumenthal, Gao Xian will tease two sentences of eighteen brides and eighty francs, and a tree of pear flowers will press the Begonia. Unfortunately, Steve Ross is not that good, so after full courtesy greetings, Gao Xian will come to his position and sit down quietly.

After a while, Spielberg came up to say hello, with a cautious tone.

Gao Xian can guess each other's thoughts. Steve Ross wooed Spielberg so well that Spielberg helped put pressure on paramount on the exclusive video game adaptation right of the film et alien. He is a little sorry that Gao Xian and Spielberg were kidnapped by symbiotic guerrillas.

It's all money!

Gao Xian, who understands this, certainly won't crack the friendship between himself and Spielberg because of such a small matter. After all, there are still a lot of big work waiting for each other to complete.

After chatting with Spielberg for a while, Gao Xian whispered in a close whisper: "what heavyweight guests will come to congratulate this wedding?"

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"Former Secretary of state Kissinger hasn't arrived yet," Spielberg thought. "I heard that it seems that newspaper tycoon Murdoch will also come."

They were talking when Murdoch appeared.

Gao Xian narrowed her eyes slightly and thought to herself, I'm afraid that Murdoch would join in the excitement, not necessarily because she had a deep friendship with Steve Ross. To a large extent, she tried to get familiar with her face as much as she did, so as to facilitate further contact.

At this stage, Murdoch's newspaper Kingdom has expanded its influence to the whole world, including the United States; Next, his eyes must be on the TV media entering a new stage of development, and traditional big Hollywood companies such as Warner and paramount have unique advantages in TV program production.

It is necessary to point out that during this period in the "old script", Charles bludorn's sudden death led to turbulence in the Gulf Western Industrial Company and dragged paramount into the vortex of the company's governance struggle. Taking advantage of this opportunity, Medor poached Barry Diller, the CEO of paramount, who had other aspirations. With this, paramount lost a number of excellent managers.

Now, paramount didn't have such a chaotic situation, and Murdoch didn't gain so much in searching for TV media talents.

When Gao Xian and Murdoch's eyes met, they nodded and soon came together with a smile.

In the British newspaper Kingdom, Murdoch waved flags and shouted for Mrs. Thatcher's main house, so Murdoch belongs to Mrs. Thatcher's allies. From this point of view, Gao Xian and Murdoch have many "common languages".

"It is said that paramount is making adjustments. Is this to redefine the development direction?" Murdoch missed no time to beat around the bush.

Gao Xian tried to put aside the relationship, "I've been busy stabilizing the situation of Gulf western company during this time. Barry Diller is doing everything about paramount. I really haven't had time to ask about the specific details."

Medor commented with envy: "after paramount bought Simon Schuster publishing company from Gulf western company, its business has been further expanded, including the production of film, record, television, publishing and other media content. In addition, it has got rid of Gulf western company, has more business autonomy, and has a promising future!"

"I hope so." Gao Xian smiled. "There are still many uncertain factors in the media industry, especially the changes in governance, law, market and so on, which are often not within the scope of prediction and control, and we can't be too optimistic."

Murdoch nodded deeply convinced. "Take the current situation of the TV industry in America. Break the traditional situation dominated by the three major TV networks and establish the topic of the fourth largest TV network. It has been discussed for decades, but because of repeated failures, he began to be pessimistic and considered impossible."

Gao Xian's golden finger with asymmetric information can, naturally, keenly capture Medor's inadvertent ambition from this casual chat.

Such conversations, which can provide a lot of information, made time pass quickly. Unconsciously, former US Secretary of state Kissinger was also present.

Like Charles bludorn and kisinger, Steve Ross and kisinger have a lot of friends.

That year, when Steve Ross's luxury Toy New York Cosmos team introduced Brazil's King Bailey, because Bailey had great governance value, it faced a lot of resistance from Brazil's main government. Finally, kisinger came forward, which finally made Brazil's main government reluctant to let go.

Although kisinger is no longer Secretary of state, he still has an influence that can not be ignored in American politics. After leaving the White House, without the constraints of corresponding identity, he can move freely and mix more like a fish in water, which is no worse than the extraordinary years of the White House.

With the congratulations of such a heavyweight VIP, Steve Ross's three marriage scene seems low-key, but in fact it is very grand, which fully demonstrates the high position and weight of the CEO of Warner media.

However, in a few months, will this grand occasion, in retrospect, become an irony?

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