Chapter 825: 825

Known as the "shopping paradise", Xiangjiang has a well-developed retail industry.

It is necessary to point out that the customers of Xiangjiang retail industry are not limited to locals, but also the larger passenger flow brought by tourism.

During this period, Xiangjiang's retail industry, such as department stores, supermarkets, convenience stores, shopping centers, Direct stores, chain stores, grocery stores and so on, has been brilliant and competitive.

Take the department store industry with the oldest qualification, including Lane Crawford and yingzhijie, who are of British origin and take the high-end route; There are Yongan, Xianshi, Daxin, Yuhua, Dahua, etc., which are Chinese funded and take the middle-end route; There are Daimaru, songbanwu, Isetan, Dongji, jizhidao, Sanyue, etc. from Japan.

In fact, the subdivided areas of the retail industry are not necessarily clear-cut, and the well water does not violate the river. As long as the popularity of customers is guaranteed, it is not surprising that a separate area such as the first floor underground is opened in the mall and supermarkets are set up. Although supermarkets do not rob department stores, they also complement each other. No one will sit back and watch the business opportunities in front of them and slip away in vain, And do nothing.

Xiangjiang's supermarkets began to rise in the 1970s. People feel that the threshold is not high. It is inevitable that everyone wants to try. The competition is fierce. Jindong supermarket and Baijia supermarket are the leaders in this field. There are more than 120 stores in Hong Kong Island, Kowloon and the new territories. The latter is still a short distance from 100.

Since it was founded by Gao Xian, Jindong supermarket has been determined to innovate, forge ahead and have great momentum. It has conquered cities and occupied land in the market, and has many exclusive advantages that others can't match.

For example, thanks to the great development of happy group in the real estate industry and the overall planning influence formed, the new core stores of Jindong supermarket in recent years try to consider the parking needs of customers and have the hardware convenience of the parking lot. This is not easy to do in Xiangjiang, where every inch of land and every inch of gold is increasing.

As for the advantages that can not be seen in the background, there are also many. For example, the computer information management level of commodities is no less than that of Wal Mart in the United States.

From the perspective of the retail business of the whole happy group, Jindong supermarket has Huikang shopping center upward, convenience stores with several brands downward, and even small certified franchise stores located at the "capillary" of Xiangjiang commodity circulation system. Once it starts a price war, that is, the so-called promotion, it will inevitably produce a joint cluster attack effect.

At the beginning, the outside world saw Jindong supermarket and PARKnSHOP supermarket fighting, stirring the Xiangjiang supermarket industry into a melee, almost all smiling and clapping, or gloating at the internal strife of Chinese capital, or expecting that the two tigers will be hurt, or simply enjoy the benefits of shopping

But after the Spring Festival Promotion, Jindong supermarket launched the spring promotion, and then launched the midsummer promotion, and the autumn promotion is also arranging troops, looking to carry out the whole year's promotion in 1984 to the end; Baijia supermarket followed suit and stared at the challenge arena of Jindong supermarket. It looked like a sea of hatred, which made many peers in Xiangjiang retail industry feel a bit cold in the heat.

The first is the merchants in the field of Xiangjiang retail supermarket. They scuffle behind Jindong supermarket and Baijia supermarket. How can they breathe fresh air? In the second half of Jindong supermarket's spring promotion, they can't afford it and start complaining.

When the summer promotion of Jindong supermarket was in full swing, the media began to focus on the criticism of the price war between Jindong supermarket and Baijia supermarket.

Jindong supermarket and PARKnSHOP supermarket are full of customers. In contrast, the customers of other supermarkets have decreased sharply, and the turnover has decreased by at least 30%. Originally, everyone thought that the situation would be "one chicken dies and one chicken crows", but as a result, there are dead chickens everywhere, and only the two leading cocks crow loudly.

Why are these two large supermarket groups so arrogant that they force other small and medium-sized supermarket groups to catch their eyes one after another and fall into a financial crisis until they close down? It's not supported by powerful consortia behind each other!

Such a price war is not fair!

In addition, the price war between Jindong supermarket and Baijia supermarket has affected the whole Xiangjiang retail industry.

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Originally, we have more and more agreed that the turnover of supermarkets will account for half of Xiangjiang's retail industry in the next few years, but Jindong supermarket and Baijia supermarket are still aggressive. If such vicious competition continues, it will destroy the reasonable structure of Xiangjiang's retail industry and form the monopoly of large groups, which is not conducive to the healthy and orderly long-term development of Xiangjiang's retail industry.

In short, the pressure of public opinion condemning Jindong supermarket and PARKnSHOP supermarket for bullying and vicious competition seems to be increasing, but Jindong supermarket and PARKnSHOP supermarket have not shown their intention to stop. After all, public opinion sometimes inevitably becomes a little daughter-in-law dressed up by others. The two have not seen big scenes and have their own strategies.

……

On behalf of Gao Yi, Ma Yongxiang, who guided the retail business of happy group to expand the local market, conscientiously inspected the store and returned to the air-conditioned and refreshing Office of happy building. The secretary just sent a document.

This was deliberately transferred from the 26th floor of Xinhua people's Bank. The Secretary stressed.

Ma Yongxiang nodded knowingly, then opened it and saw the exact information about a Book of 800 company and Chongguang department store, which will open a large shopping mall in Xiangjiang.

It can be said that the article "customer is God" was implemented most thoroughly in the business community. Then, after the Japanese department store Daimaru department store opened a store in Xiangjiang in 1960, its performance was good, and its peers came one after another.

Ma Yongxiang put down his documents and thought that the competition for the big cake of Xiangjiang retail industry is becoming more and more intense. Fortunately, the retail business of happy group has taken Jindong supermarket as the starting point to establish an advantageous market position. According to brother Xian, it should be able to control while dominating, The overall situation, including who is left as an indispensable competitor.

At this time, Ma Jingxi called his second son. If there was no important bureau to attend, come to me for dinner.

Ma Yongxiang pushed off the entertainment. After work, he came directly to see Lao Dou.

Ma Jingxi, who plays a respected role in gaoyili, is in good health and recuperation. He is playing with his grandson with a smile on his face. When he saw Ma Yongxiang enter the door, he said, you have worked very steadfast for more than half a year.

Ma Yongxiang smiled and took a look. He could see that he was very much like Gao Xian's nephew. He gently pinched the little guy's face and answered casually. In fact, I prefer the fierce fighting atmosphere when I bought CMB before. However, the price war you come and go now is also very appetizing.

I hope you can set your mind and find a position that is really suitable for your play. After a few old reminders, Ma Jingxi turned to ask, how does the price war of Jindong supermarket end?

Ma Yongxiang smiled. Why, did Li Bancheng test your tone? The autumn promotion of Jindong supermarket is already in preparation. If you stop at this point, you are really unwilling.

Ma Jingxi frowned slightly and the pressure of public opinion should be considered. If Jindong supermarket continues to promote sales in autumn, Baijia supermarket can continue to accompany, but more and more other supermarkets will close, which is easy to make public anger.

Ma Yongxiang tilted his lips. As long as his peers cry miserably with the reporter's pen, we will stop. That's ridiculous. If they are understood by the covetous foreign retail giants as good people can be bullied, it will be in trouble.

Ma Jingxi earnestly pointed out that through the Spring Festival Promotion, spring promotion and midsummer promotion, Jindong supermarket has established its monopoly position in the field of Xiangjiang supermarket and can call in the Golden Army. The price war of autumn promotion is better!

After Ma Yongxiang thought about it, his eyes lit up. Jiang was still old and spicy. You scolded and maliciously competed, and Jindong supermarket stopped. It was really unpleasant; But it's much more interesting to play the card of autumn promotion and let those crying guys enjoy the rest of their lives in panic.

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