Chapter 826: 826

In fact, the Management Committee of happy group has been satisfied with the results of this price war. Jindong supermarket's share in the local market of Xiangjiang has exceeded 40%.

According to the consulting service provided by Gaoyi, the annual turnover of the retail industry in Xiangjiang, where the number of tourists is close to the size of local residents, is about HK $70 billion; In recent years, the overall environment has been unsatisfactory, with an annual growth rate of about HK $10 billion; With the recovery and further development of the economy, including tourism, there is no problem that the annual turnover of Xiangjiang retail industry will exceed HK $100 billion three years later; Even in less than a decade, it is entirely predictable to exceed HK $200 billion.

In this case, in the supermarket field, which is expected to occupy more than half of the share of Xiangjiang retail industry, whoever can take the lead in establishing a dominant position can do well in the whole Xiangjiang retail industry, whether sharing the cake in the field of high-end consumption or facing the challenge of foreign retail giants.

In other words, happy group's retail business has achieved such results. The whole happy group must have paid some price for it, but fortunately, the goal has been achieved, and happy group has made preparations for a year's price war. With the management in place, it can still be described by the seemingly ordinary word "small profit but quick turnover".

The immediate problem is that the armistice cannot be forced by the pressure of crying and public condemnation. If it does, it shows that there is malicious competition in the price war.

At this time, the capital behind the industry operates at the circle level and plays a tacit ball, which can be regarded as a decent way to end.

After attending the meeting of happy group, Ma Yongxiang went to see Li Bancheng to pave the way. Li Sheng, PARKnSHOP supermarket and Jindong supermarket fought a price war for more than half a year, so as not to hurt the harmony?

How could it be? Business is just business! Moreover, each has its own harvest. Li Bancheng said magnanimously.

He can't be dissatisfied. On the surface, PARKnSHOP supermarket and Jindong supermarket fight like a deep feud, but through this price war, the share of PARKnSHOP supermarket in Xiangjiang local market has increased significantly, close to 30%. Although it still lags behind Jindong supermarket, the second dominant position has been established.

Moreover, the price war between PARKnSHOP supermarket and Jindong supermarket has not only affected the pattern of Xiangjiang supermarket, but also greatly shocked the whole Xiangjiang retail industry, laying a good foundation for the commercial tentacles to extend into new fields in the future.

But there is one thing. If the price war continues to consume so fiercely, Li Bancheng feels a bit of a burden, so he said intentionally or unintentionally that Jindong supermarket must have gained more. I don't know how it is digested.

From Ma Jingxi and Gao Xian, the second son of the Ma family, who had been cultivated deliberately, told him with great tact that Jindong supermarket's share in the local market of Xiangjiang had exceeded 40%. The phased goal was completed ahead of schedule and began to consider how to finish it.

Good armistice. Li Bancheng secretly breathed a sigh of relief and quietly agreed. After all, more often, we should pay attention to harmony to make money.

Ma Yongxiang is happy. The premise of harmony to make money is often to convince others first. Otherwise, why are British and Japanese investors willing to sit down and make money with us? Besides, if our two families withdraw their troops under the pressure of malicious competition, wouldn't it be more true?

There is no need for Ma Yongxiang to say these reasons. Li Bancheng is like a mirror in his heart. Is it possible that there are other tricks in the happy group?

Ma Yongxiang told us the plan. Our two families used non official publicity channels to blow out and take the autumn promotion as the closing battle. However, in fact, Jindong supermarket and Baijia supermarket returned to normal operation after summer promotion.

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There are two purposes for this move. The first is to raise the surface bottom line for us to stop large-scale promotion. When Jindong supermarket and Baijia supermarket really stop, it exceeds the expectations of the outside world. Those crying guys will have a subtle psychology of avoiding a disaster, and then be honest; The second purpose is to disrupt the purchase plans of British funded, Japanese funded and other retail enterprises that still have the strength to fight.

Li Bancheng narrowed his eyes slightly. This child is really bad, but I like this armistice.

Then we acted with tacit understanding. Seeing that Li Bancheng accepted the proposal, Ma Yongxiang got up and left without dragging mud and water.

Li Bancheng took it to the door and praised Ma Yongxiang. He was young and promising. There were a lot of talents in the Ma family. He didn't know when my two dogs would grow up to be as capable as you.

Ma Yongxiang didn't float at all. Li Sheng praised me so much because I borrowed my old bean and brother Xian's light.

Looking at Ma Yongxiang's retreat, Li Bancheng couldn't help feeling. No wonder Gao Xian dared to let go of the happy and Gao Yi's chairman of the board of directors to see who was unfaithful and capable around him?

……

Under the tacit operation of the senior management, Jindong supermarket and Baijia supermarket, which have in fact jointly monopolized the Xiangjiang supermarket industry, continue to go their own way in the vigorous promotion activities. It seems that they are addicted to golden autumn promotion and are ready to go!

Seeing this situation, peers can only continue to exert public opinion pressure and start making other plans. For example, those who have only one breath have to consider the option of clearing and closing their warehouses; Those who still have the strength to fight in the first World War have accumulated experience no matter how stupid they are. They should seize the time to prepare enough ammunition in the procurement link.

As a result, the golden autumn promotion of Jindong supermarket and Baijia supermarket was less thunderous and heavy rain, and finally shrunk to the mid autumn promotion. Many peers "flashed their waist" and wanted to scold, but opened their mouth and held back. It would be a blessing if this protracted and fierce price war could end like this.

Ma Yongxiang went to Gaoxian and was glad that the retail business of the group had reached a new level in accordance with the established objectives.

Gao Xian is naturally very satisfied with this. Taking the monopoly position of Xiangjiang supermarket industry as an example, Jindong supermarket will not rob it, and other consortia will rob it. Naturally, he will do his part.

In addition, Gao Xian's vision is more long-term. More powerful American and European retail giants such as Wal Mart and Carrefour will certainly come to the east to open up the market in the next few years, and Xiangjiang is the only base. The faster Jindong supermarket establishes its own industry advantage, the more confident it is to repel the other party's attack in Xiangjiang.

Ma Yongxiang asked, brother Xian, do you have any errands for me to do? I want that kind of interesting one.

"No wonder Ma Sheng scolds you from time to time. He is always picky about his work." Gao Xian thought, "at present, there is an operation in the stock market, but I don't know if you are interested."

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